In our first series of interviews with Movers & Shakers in the wellbeing, diversity and inclusion (D&I) space, Fair Play Talks learns how Shannon Morales’ venture – Echo Me Forward – is developing a pipeline of leaders from under-represented communities for corporate America. The founder of this NJ-based staffing agency (established just three years ago), also talks about the D&I challenges she faces, and offers advice to aspiring D&I professionals.
FAIR PLAY TALKS: Why did you set up Echo Me Forward and specialise in the D&I field?
SHANNON MORALES: “As a mother of three it was hard for me to juggle school, work and family life. I was always searching for a company that knew and understood my needs as a single parent. As my work contracts ended I found myself still without a company home. I realised that recruiters really weren’t listening to what I was looking for in my next career opportunity, so I set out to find a company that was a great cultural fit for me.
“Along my journey I studied everything from how to create an effective resume, to how to ace an interview and what your body language says about you. I landed an amazing job and wanted to use my new skills to help other career seekers with similar dilemmas.
“I created ‘Echo Me Forward’, a staffing agency with a social initiative that helps develop future leaders in under-represented communities. The lack of career readiness resources in poverty stricken communities is a real issue. I could not fulfill my mission of placing more diverse talent without finding a solution as to why high quality, diverse talent is so scarce. A common misconception is that these individuals lack motivation, but in my experience, it is from lack of career preparation, mentorship and affordable training. ‘Echo Me Forward’ offers mock interviews, resume reviews and career coaching for little to no cost to these individuals. We partner with corporations for sponsorship on our career immersion programmes and workshops. In the future I am hoping to expand our programmes to all areas that need our help the most.”
FAIR PLAY TALKS: What’s the most rewarding part of your job/role?
SHANNON MORALES: “The most rewarding part of my job is being able to help others see their true potential. I have come across motivated and bright candidates who simply do not know what is expected of them at corporate level. I take the time to explain to these candidates how they can better prepare for their next opportunity. By preparing more minority leaders now, we are creating generational wealth for the future. My personal motto is ‘I place with a purpose’.”
FAIR PLAY TALKS: In your opinion, how vital/relevant is the D&I role within organisations today?
SHANNON MORALES: “The D&I roles are instrumental to many organisations. The demographics of the US are changing, so as companies become more diverse, their employees reap the benefits of being exposed to different cultures. But being exposed does not necessarily mean that everyone is accepting of these differences. The D&I function educates the organisation on how to adapt to these changes, by fostering inclusive leadership; unlocking collaboration and innovation; eliminating hidden barriers to success; and empowering the firm to attract, retain and advance top talent from under-represented backgrounds.”
FAIR PLAY TALKS: What are the top challenges you face as a D&I professional today?
SHANNON MORALES: “One challenge as a D&I professional is showing potential clients the value in hiring a diverse workforce. Companies know they have a social responsibility to be diverse, but rarely understand the reasons why or even what the ‘value add’ is. I am really a salesperson in some respect. I am selling the idea of inclusion because I believe in it. The message that there is strength in ‘diversity of thought’ and creating a company culture that embraces it.
“A second challenge that I face more specifically relates to placing diverse talent. I find that top minority talent has to work harder to show their value. This is due to stereotypes and hidden bias that have nothing to do with a candidate’s ability to thrive. The more we surround ourselves with people unlike us, the more we will begin to redefine what is considered socially acceptable.”
FAIR PLAY TALKS: Which diversity spectrums are you and your organisation focusing on the most and why?
SHANNON MORALES: “Echo Me Forward focuses on racial barriers in corporate America. I myself identify as a minority. I am an African American and Latina woman. Early in my corporate career I struggled to work my way up the corporate ladder. In corporate America, I was constantly faced with the harsh reality that my progress was in the hands of those who did not value my contributions. I was limited by others perception of me and what they thought my capabilities were. At Echo Me Forward, we see diversity as a competitive advantage. As globalisation continues to change the way we do business, diversity will continue to be a defining factor in a business’s sustainability.”
FAIR PLAY TALKS: In your opinion, are organisations doing enough to become more inclusive?
SHANNON MORALES: “I believe that the bigger corporations who have a greater social responsibility to their communities are making strides. Companies are increasing adding D&I functions to their growth strategy. There can always be more done to educate the workforce in general. I think a great way to do this within an organisation is by creating affinity groups, and bringing in keynote speakers who inspire and educate on collaboration and inclusion.”
FAIR PLAY TALKS: What advice do you have for others aspiring to work in the D&I field?
SHANNON MORALES: “Find a mentor that inspires you, stay true to yourself and strive to make a living by doing the things that make you smile. Remember that the most successful people are those that dance to the beat of their own drum.”
For more information about Echo Me Forward, CLICK HERE.
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