Over the past few months, employees are seeking more mental health and financial wellness support from their employers “at an astounding rate”, confirmed Welltok. According to the consumer activation solutions company, between 70% and 94% employees (essential and remote) in the US are turning to workplace COVID-related wellbeing programmes for help.
Research from Total Brain’s Mental Health Index and healthinsurance.com have highlighted that the millennial generation has been impacted the most, both mentally and financially as a result of the pandemic. To help staff struggling with financial and their mental/emotional wellbeing, smart employers are getting ahead and strengthening their wellbeing programmes with timely resources – “and it’s paying off”, confirmed Welltok.
“If there was ever a time to invest in employee wellbeing – it’s now. The stress and uncertainty of COVID is taking a toll,” stated April Gill, Senior Vice President of Market Solutions at Welltok. “To keep employees physically and mentally strong, it’s essential to provide highly-relevant resources that drive action and connect people with the support they need whether they are at home or in the worksite.”
WELLBEING SOLUTIONS
The most popular resources sought by employees include the financial education tool “how market volatility affects your retirement” by Prudential Financial (for around 71-75% employees) and a digital resilience training programme “dealing with uncertainty” (for 78-83% staff). Other highly demanded resources relating to COVID-19 sought by staff include content/tools covering topics such as “staying healthy while working from home“, “protecting yourself and others“, and “what to do if you have coronavirus“.
These resources are available through Welltok’s total wellbeing solution, which provides a single destination for employees seeking support, said the company. “This may include managing existing conditions, staying physically active, enrolling in benefits and managing stress and finances. It also serves as the platform for companies to connect with employees effectively, which has proven especially valuable for utility, retail, food and beverage and manufacturing workers,” the company added.
PROVIDING CRITICAL SUPPORT
“As we head into the fall and we all shift from a temporary to a more permanent ‘distanced’ society, it will only be more critical for organisations to keep supporting and connecting with their people,” Gill added. “What’s significant about these programmes are that people are hungry for support and taking actions to improve their resilience and financial situation.”
Welltok said it has deployed millions of essential COVID-19 communications including critical updates, remote care options, workplace safety guides, wellbeing resource awareness, on behalf of their clients. The resources are made available through its multiple channels, including text, email, automated calls (IVR), AI chatbot, social and direct mail, which are all delivered through its certified systems, added the company.
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