The BBC has announced the appointments of Miranda Wayland as Head of Creative Diversity. In this newly created role, she will ‘further strengthen the BBC’s commitment to leading the way and delivering even more on-air diversity’, said the broadcaster.
Wayland will champion diversity in the creative community and work with key industry stakeholders to deliver the BBC’s on-screen diversity ambitions, with a specific focus on production, content, suppliers and with partnerships within the creative industry. She will report to the BBC’s Director of Creative Diversity, June Sarpong.
Commenting on the role, Sarpong stated: “Miranda is one of the most experienced and talented diversity leads in the creative sector. Her deep knowledge and passion will help to drive forward the inclusive change we wish to see at the BBC and within the industry as a whole. I feel incredibly lucky to have her as part of my team.”
DRIVING CREATIVE DIVERSITY
Adding to her comments, Wayland said: “I’m thrilled to be working with June to help drive the creative diversity strategy for the BBC, ensuring the diverse voices and talents within our industry are included and better reflected across our outputs and productions.”
The BBC is committed to leading the way on diversity. This spring the BBC will host its first ever Creative Diversity Festival, and the preeminent BAME-focused creative festival in the world. The three-day celebration will connect the best of BAME creative talent with the BBC and the industry at large, and will be a key focus for the diversity teams at the BBC during the first half of 2020. In December the BBC outlined a three-part plan designed to significantly improve representation of – and opportunities for – disabled people on and off air this year.
There is also work under way to ensure that socio-economic diversity is reflected throughout the corporation with the internal staff network (called RAISED), launched at the end of 2019, to focus on raising awareness of this issue within the BBC.
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