L’Oréal Paris Honours 10 Fearless Women Changemakers & Leaders

Global beauty brand L’Oréal Paris USA has revealed this year’s Women of Worth honoured for tackling some of society’s most pressing issues.

The award recognises the philanthropic achievements of 10 non-profit leaders and fearless changemakers from across the US who bring to life the brand’s signature tagline, Because You’re Worth It, by creating meaningful change and addressing current social and environmental concerns.

In a year of tremendous change and need, each woman exemplified extraordinary passion for their community by creating innovative solutions that met the needs of the most vulnerable. From addressing the rising hate speech and xenophobia against Asian Americans, to raising attention to the underreporting of Black missing individuals; and saving lives by advancing awareness for depression and suicide amongst youth. 

For the last 16 years, L’Oréal Paris’ signature philanthropic programme, Women of Worth has brought to life the brand’s iconic tagline, Because You’re Worth It, by championing women whose unwavering resilience, bravery and courage show the power of owning one’s worth.  

INSPIRING WOMEN

The 2021 Women of Worth class will join a multifaceted alumnae network of 150 individuals, who champion a diverse range of causes. In recognition of their charitable work, they will also each receive $20,000 in funding to support their endeavours, mentorship from the L’Oréal Paris community to build their organisations, and a national platform to share their story. 

Now through 30 November 30, Americans are invited to visit WomenofWorth.com to read their stories and then vote for one woman to be named this year’s National Honouree, who will receive an additional $25,000 for their non-profit. One vote per day, per individual will qualify. 

“For over 50 years L’Oréal Paris has strived to foster and inspire a sense of worth in others, and no one exemplifies our mission more than our Women of Worth who lift up the most vulnerable in their local communities,” stated L’Oréal Paris USA President, Ali Goldstein. “That’s why it’s our honour to build a platform that elevates not only their remarkable stories of tenacity; but their charitable giving to create even greater impact. From our upcoming primetime television special to exclusive digital storytelling, we hope you are inspired by this year’s incredible women.”

2021 WOMEN OF WORTH HONOUREES

The 10 fearless change makers honoured as this year’s Women of Worth include:

• Amanda Munz – Long Island, NY, Founder, The Fashion Foundation; addresses sustainability within the fashion industry by selling excess fashion samples, with proceeds supporting local school children.   
• Ashley Rhodes-Courter – St Petersburg, FL, Founder & Executive Director, Sustainable Families LLC; educates, supports and strengthens high-risk and high-conflict families by creating access to mental health, educational, nutritional and other care opportunities.  
• Briana Daniel – Orlando, FL, Founder, Street Team Movement, Inc; restores hope to individuals impacted by homelessness by providing them with laundry and remedial aid distributed through vending machines.  
• Lara MacGregor – Louisville, KY, Founder, Hope Scarves; supports people facing cancer through scarves and stories.  
• Marian McCord – St Louis, MO, Co-founder, CHADS Coalition for Mental Health; saves young lives by advancing awareness and prevention of depression and suicide. 
• Michelle Tran – New York, NY, Co-founder, Soar Over Hate; combats anti-Asian hate and xenophobia by equipping Asian Americans with personal safety devices, need-based scholarships and culturally competent therapy.  
• Natalie Guo – Boston, MA, Founder, Off Their Plate; empowers local minority-led kitchens to deliver the restorative power of wholesome meals to those experiencing hardship.   
• Natalie Wilson – Washington, DC, Co-founder, Black & Missing Foundation; brings awareness to missing people of colour. She also educates the minority community on personal safety, and provides vital resources to help family and friends of missing persons.   
• Pooja Chandrashekar – Potomac Falls, VA, Founder & CEO, ProjectCSGirls; inspires girls to pursue computer science and technology a national competition, hands-on STEM workshops and mentorship programmes.   
• Starr Davis – Miami, FL, Founder, The Starr Institute, Inc; educates, engages and empowers youth and the community about child sexual abuse and exploitation. 

RESILIENT WOMEN LEADERS

To elevate their powerful stories, this year’s honourees will be featured on primetime television, as the L’Oréal Paris Women of Worth special broadcast event makes its return to NBC this month. Consumers are also invited to follow L’Oréal Paris on social now through December for exclusive digital programming. It extends storytelling around each honouree by raising visibility to their inspiring journeys of resiliency; as well their commitment to enriching their local communities.