On Tuesday 2 November we honour Purple Tuesday to improve the disabled customer and employee experience in the UK.
Purple Tuesday, created by leading disability organisation Purple in the UK, works with businesses to create awareness and improve the experiences of disabled people they employ and serve. In the UK alone, the #PurplePound – the spending power of disabled people and their families – is worth a staggering £274 billion; and is estimated to be rising by 14% per year. Yet less than 10% of organisations have a targeted plan to access the disability market.
This is not only a huge frustration for disabled people; but organisations are also missing out on a huge missed opportunity as they could be benefiting both socially and commercially by accessing the disability market.
CALL TO ACTION
Purple Tuesday is a change programme for organisations of all sizes from all sectors to get involved in; with the common goal of improving the customer experience for disabled people 365 days a year. The day is about creating a step change improvement in the awareness of the value and needs of disabled customers. It is about making the customer experience accessible. Participating organisations must make a minimum of one public commitment, to ensure a sustainable change.
For organisations, this will result in the opening up of products and services to the disability market. Thousands of organisations have already committed to improving the customer experience for disabled people. To register your organisation and celebrate your commitment to change on 2 November 2021, click here.
This year Microsoft has organised a day of educational events to help companies access more disabled talent; and increase their market share of the Purple Pound. Click here for more information.
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