Kellogg Company & GLAAD have unveiled their latest collaboration, Together With Pride cereal, to celebrate the importance of ensuring a place at the table for everyone.
The newest limited-edition cereal hit supermarket shelves across the US today; carrying the message ‘Boxes Are for Cereal, Not People’. According to Kellogg and GLAAD, the media force rewriting the LGBTQ script for acceptance, their latest collaboration celebrates ‘that no matter who you are or who you love, you are too awesome to fit into a (cereal) box’.
“Boxes are for cereal, not people is the embodiment and celebration of Kellogg Company’s commitment to diversity, equity and inclusion; not just within Kellogg Company, but also at the tables of our cereal fans coast to coast. As Kellogg has grown its multiyear allyship with GLAAD, the company hopes to spread the word on allyship; and show its support for the transgender and gender nonconforming communities,” said Kellogg Company’s Vice President of Talent and Diversity, Priscilla Koranteng.
“Kellogg has a long-standing commitment to Equity, Diversity & Inclusion to our employees, our consumers and communities. New Together With Pride cereal is our latest effort aligned with our purpose to create better days and a place at the table for everyone,” Koranteng added.
COVERSATIONS ABOUT LGBTQ+ ACCEPTANCE
“Kellogg’s new Together With Pride cereal will create opportunities for homes and families to have conversations about the importance of acceptance, compassion and understanding; especially when it comes to LGBTQ+ youth,” added GLAAD President & CEO Sarah Kate Ellis. “Kellogg is not only building on an ongoing commitment to support the LGBTQ+ community; but initiatives that spotlight the importance of using correct pronouns to create safe and welcoming spaces for trans and nonbinary people.”
Together With Pride cereal “marks the latest chapter in a year’s long partnership with GLAAD; and is the evolution of the much-loved All Together cereal, which previously was only available online,” explained Doug VanDeVelde, General Manager of Kellogg US Cereal Category. “Our delicious new recipe features berry-flavoured, rainbow hearts dusted with edible glitter. We can’t wait for fans to try our latest limited run.”
TOGETHER WITH PRIDE
For every cereal box purchased, Kellogg will donate $3 (up to $140,000) to support GLAAD’s efforts in accelerating acceptance and advancing equality for the LGBTQ+ community. In addition, to the #Boxesareforcereal challenge, being proud of who you are is not confined to just one month. For the first time, Kellogg has created Together With Pride animated stickers on Instagram and Facebook; letting fans add a little “Pride” to their posts all year long. Fans can join the #BoxesAreForCerealChallenge via TikTok.
Globally, Kellogg said it aims to drive a good and just world in support of equality for LGBTQ+ communities through internal education and policies, as employees participate in training; and strive for social justice on an ongoing basis. The company works to give each person the unique resources and support they need to fulfill their potential; and continually push for tangible and visible commitment from leadership, employees and partners alike.
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