In a bid to find the ‘everyday heroes among us’, global beauty brand L’Oréal Paris has announced a call for its 2021 Women of Worth nominations.
The public is invited to nominate a woman “selflessly giving back to their community through non-profit leadership”. The winning 10 honourees will receive up to $45,000 for their cause.
In 2021, the philanthropic programme continues to bring to life the brand’s iconic tagline: ‘Because You’re Worth It‘. It champions women whose unwavering resilience, bravery and courage show the power of owning one’s worth. This year’s winning honourees will join the multifaceted programme’s alumnae network of 150 individuals; who champion a diverse range of causes that exemplify embracing their own worth and instilling worth within others.
BECAUSE YOU’RE WORTH IT
“As we celebrate 50 years of our iconic ‘Because You’re Worth It’ tagline in 2021, we welcome stories that reflect not only the power of the Women of Worth who came before them; but individuals who demonstrate the intrinsic value and worth of women everywhere,” stated Ali Goldstein, L’Oréal Paris USA President. “In this landmark year, we are proud to elevate the next 10 extraordinary women who find beauty in giving back. And we can’t wait to meet them.”
L’Oréal Paris will once again join forces with Points of Light, dedicated to volunteer service, to find its 10 Honourees. In addition to receiving financial support for their organisation, Women of Worth provides each Honouree with a national platform to tell their stories; and the opportunity to build a network that amplifies their cause to make an even greater impact in the lives of others.
FEARLESS WOMEN IGNITING CHANGE
“It is a privilege to help L’Oréal Paris recognise this year’s Women of Worth Honourees and highlight those who seek to ignite change in their communities and make the world a better place,” commented Natalye Paquin, President and CEO of Points of Light. “The 2021 Women of Worth have touched countless lives through their important philanthropic work. And we believe they represent the best of humanity.”
Last year, Women of Worth launched its first-ever national television special, bringing together L’Oréal Paris’ notable roster of spokeswomen to highlight each Honouree’s unique mission. In 2021, L’Oréal Paris will double its individual grants to $20,000 to create an even greater impact. One National Honouree, chosen by popular vote, will receive an additional $25,000 for her charitable work. Each of the 2021 Women of Worth will be recognised as a shining example of how giving back can truly change the world. The deadline for nominations is 30th April.
For more information about Women of Worth, visit LOrealParis.com.
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