Burberry and global esports organisation Gen.G announce the launch of an educational series to champion women and the importance of inclusivity within gaming.
The partnership marks Burberry’s first foray into the world of esports. It also builds on both Burberry and Gen.G’s commitment to helping underrepresented communities gain valuable skills and insights that will empower them to get ahead in the industry.
WOMEN IN GAMING
Hosted by entrepreneur and content creator, Emily Ghoul, the series features women in gaming, content creators and influencers from across the industry, alongside members of the Burberry team. Each episode features an open discussion about the common challenges facing women within gaming, including toxic online environments, stereotyping and underrepresentation.
According to a Global Gaming Gender Balance Scorecard released by Forbes in 2020, almost half of all gamers are women. However, men hold the vast majority of executive positions in the gaming industry. The series aims to highlight the underrepresentation of women in leadership within the industry. It also hopes to reframe the ‘play to win’ narrative of esports into one that is actively promoting inclusion and change.
With the first episode launching tomorrow, and the remainder being released every two weeks following, the series will be available on Burberry’s website, TikTok, YouTube, and livestreaming platform, Twitch, to the following schedule:
Episode 1 – My Platform is My Power
Featuring Gen.G influencer and variety streamer, Krysta “Krystalogy” Eason, Founder of @Enlightgg, Eunice Chen, and Burberry’s Vice President of Brand Protection, Melissa Roth Mendez, this episode unpacks the idea that platforms have unmatched power in creating real change for the future. It will also highlight the women that are already driving this change.
Episode 2 – The ‘I’ in Imagination
Featuring Gen.G and Logitech content creator, Jessica Kim, singer and Twitch streamer, Stephanie Poetri, and Burberry Senior CAD Manager, Lucy Goodyear, this episode will explore how we can use our creativity as a force for good, to inspire women online and to encourage self-expression.
Episode 3 – Voices and Choices for Change
Featuring Netflix TV personality and Twitch streamer, Jacki Jing, YouTuber and esports commentator, Evan “Raynday” Raynr, and voice actor, gaming creator and former KPop singer, Shannon Williams, this episode turns up the volume on the importance of championing women within all spaces. It will discuss how they use their voice to inspire advocacy. It will also explore the role men can play in allyship.
Episode 4 – Supercharging Self-Care
Featuring Gen.G content creator, Gloria “Ploo” Shin, Founder and President of Latinx in Gaming, Cristina Amaya, and Burberry Vice President of Diversity & Inclusion, Geoffrey Williams, the final episode will focus on the importance of self-care, mental health and how to evade the pitfall of burnout.
DEVELOPING DIVERSE & TALENTED GAMERS
In addition to supporting the series, Burberry will be donating to the Gen.G Foundation Scholarship. The Gen.G Foundation aims to develop talented young gamers with the potential to lead the industry’s next generation, while promoting a culture of diversity and inclusion. Burberry will select a scholarship recipient that champions these values through their work and demonstrates a commitment to empowering underrepresented communities within the gaming industry and beyond. The chosen recipient will be notified in September 2022.
“We are so proud to partner with Gen.G and to support the next generation of women within gaming to go beyond,” stated Rachel Waller, Global VP of Channel Innovation at Burberry. “Through our programming and scholarship, we hope to equip young leaders with the skills they need to succeed and achieve their aspirations.”
Adding to her comments, Gina Chung Lee, Chief Marketing Officer at Gen.G said: “It’s an honour to collaborate with an iconic brand like Burberry on NetWORK: Inspire. They share Gen.G’s vision of celebrating and empowering underrepresented voices in the gaming space and beyond. We envision a community of creatives that is inclusive and diverse. We hope this content series inspires fans in gaming, fashion, and music alike.”
A diverse group of gamers has launched a campaign to help get racism out of gaming. Click here to read more.
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