GUESS Watches has announced its support for The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ young people, with a specially designed #MomentofPride collection for Pride month.
The collection embraces the symbolic colours of the Pride Progress flag. The assortment features a trio of styles with colourful details displayed on the dial and strap. They include a brushed gold metal bracelet featured in both 38mm and 42mm case size with a bold execution of the eleven Progress Flag colours. Rounding out the assortment is a sporty timepiece, featuring a white silicone strap that also integrates the Pride flag colours.
CELEBRATING INCLUSIVITY & INDIVIDUALITY
“We are proud to continue our partnership with The Trevor Project to help expand the reach and awareness of their life-saving support for the LGBTQ youth. The GUESS Watches #MomentofPride collection is a true celebration of inclusivity and individuality. Together we can embrace, educate, and empower others to feel supported and safe,” stated Ann Marie Santo, VP Global Marketing.
As part of the launch of the #MomentofPride collection, GUESS Watches will donate $25,000 to The Trevor Project, which will be allocated to supporting the organization’s free, 24/7 crisis services: TrevorLifeline, TrevorChat, and TrevorText as well as towards the scale counsellor training that serves more than 1.8 million LGBTQ young people who seriously consider suicide each year in the US. Aside from this donation, GUESS Watches will also show The Trevor Project’s groundbreaking research, innovations in technology, advocacy efforts, and public training programmes support.
Retailing for $150, the #MomentofPride collection is now available on GuessWatches.com.
You can check out last year’s rainbow collection from Guess Watches here.
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