Over 1/3 Retail Workers Don’t Feel Heard & Want To Quit

Approximately 37% of retail workers say they don’t feel heard, and want to quit, confirmed a new report.

The Deskless Report  (Retail Edition) from employee communications company Nudge has revealed the widespread discontent that frontline retail workers are experiencing due to a lack of communications, feedback and engagement. Key findings show a disconnect between retail workers and head office. Around 68% of retail workers said feedback is very or extremely important to them; but 37% of workers don’t feel heard by their organisation.

The communications and feedback loop is broken, noted the study. Around 81% of retail leaders feel they’re sending out meaningful, quality communications; while 59% of retail workers said the communications they receive are somewhat to not-at-all useful.

RETAIL’S GREAT RESIGNATION

No wonder retail leaders are struggling with turnover. According to the report, 27% of retail leaders stated turnover was their biggest challenge; with 37% of polled retail workers saying they want to quit their jobs due to a combination of poor management, pay and benefits and poor communication.

“Retail can’t escape the impact of The Great Resignation and corporate leadership is finally catching on,” said Jordan Ekers, Co-founder and COO of Nudge. “Turnover and resignations are still on the rise because frontline retail workers want better. Better communications, better feedback, better engagement and a better employee experience. It’s time retail leaders listened and it seems that they now are.”

The report which also examines the ways in which retail leaders and retailers are addressing this discontent going forward amid rampant turnover, revealed that 63% of retails are investing in employee experience; and 32% plan to invest more into communication and 23% of retailers plan to invest more money into feedback. In short, employee experience will be a priority in this year. Click here to access the full report.

Recent research on racial bias in retail has revealed that two in five shoppers have experienced unfair treatment on the basis of their race or skin tone. Click here to read more.