To celebrate the central role women and girls play in our lives, Hershey’s is highlighting the “SHE” at the centre of its iconic milk chocolate bar for Women’s History Month.
The new Hershey’s bar is a colourful reminder to celebrate the impact that SHE makes. “We are surrounded by women and girls that inspire us every single day. Creating this simple, but powerful and colourful change to our iconic milk chocolate bar serves as a reminder of how important they are in our lives,” said Veronica Villasenor, Vice President, US, The Hershey Company. “So grab a Hershey’s bar, share one and celebrate all women and girls through a simple, and sweet, gesture.”
EMPOWERING & INSPIRING GIRLS
To continue the celebration of “SHE,” Hershey is partnering with Girls on the Run; a non-profit organisation with a mission focused on supporting, empowering and inspiring girls to realise their limitless potential. As part of the partnership, the company is donating $150,000 to Girls on the Run.
“For over 25 years, Girls on the Run has inspired girls and women to be confident and resilient while finding strength in connection with one another,” said Elizabeth Kunz, CEO of Girls on the Run. “We are proud to partner with Hershey’s Celebrate SHE campaign to shine a light on all the a mazing SHEs in our lives!”
CELEBRATING SHE
In addition to the work the Hershey’s brand is doing through Celebrate SHE, The Hershey Company is on a journey of celebrating and investing in women in the workplace and communities. Named number one on the World’s Top Female-Friendly Companies list by Forbes in 2021, it’s among only a handful of Fortune 500 companies led by women. Hershey is committed to equal pay, career development and supporting impactful non-profit partners among other initiatives to support women.
The brand is encouraging women and girls to share their celebratory photos/stories on Facebook, Twitter and Instagram; with the hashtag #CelebrateSHE. In return, Hershey promises to share some of these stories on social channels throughout Women’s History Month. The celebrate SHE ad features multi-talented star Mindy Kaling; “Girls rule. Celebrate accordingly,” exclaims Kaling.
“From daughters, mothers, sisters, aunts, friends, neighbours, mentors, coaches and co-workers; to the barista who knows your order by heart, take a moment to Celebrate SHE,” states the campaign. These limited-edition “Celebrate SHE” bars are now available US-wide, while supplies last.
GUESS Watches has partnered with non-profit Dress for Success, to celebrate International Women’s Day. Click here to read more.
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