On this year’s International Women’s Day, Häagen-Dazs’ 2022 Campaign is celebrating #WomenWhoDontHoldBack.
The campaign, which has snowballed globally, honours the achievements of women who have not held back and realised their dreams by sharing the inspirational stories of 24 trailblazing champions. Stories that are celebrated this year include a pioneering Chinese media platform founder that speaks for and supports women; a French bartender who challenged stereotypes to do her dream job; the first female mechanic in UAE who is paving the way in a male-dominated industry; and the first ever female model with Down’s Syndrome breaking stereotypes to pose for Victoria’s Model, (while also starting her own accessories line) hailing from Puerto Rico.
CELEBRATING ICONIC WOMEN WORLDWIDE
“We believe the world needs to hear about these remarkable women, from all walks of life, who are breaking glass ceilings, turning challenges into victories, stepping outside their comfort zones and are a physical embodiment of what our ‘Don’t Hold Back’ campaign represents,” stated Häagen-Dazs’ Global Brand Director Michelle Odland. “It is iconic women like these, who have made a personal impact for women the world over, including myself, enabling and inspiring us to pursue our dreams and dismantle barriers to our collective success. Taking the concept global for International Women’s Day this year is a testament to our core belief of the importance of elevating and inspiring women all over the world.”
“Don’t Hold Back” is a core concept of the brand – an inspiration for people across the world to live life to the fullest, a belief instilled from founders Rueben and Rose Mattus who revolutionized ice cream using the best ingredients in its products. ‘Women Who Don’t Hold Back’ is celebrated by Häagen-Dazs this year by renaming its iconic flavors, encouraging women to nominate each other’s achievements, and by giving away free scoops. To find out more about these inspiring stories, follow #WomenWhoDontHoldBack.
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