The Shop Black Week (SBW) campaign, encouraging every American to make at least one purchase from a Black-owned business during the week of the campaign, starts today.
The campaign will run from December 10-17th as well as throughout the holiday season. In previous years, the campaign would start in November and end on Black Friday, the day after Thanksgiving. However, this caused head-to-head competition with the Thanksgiving holiday and the Black Friday, Small Business Saturday, and Cyber Monday campaigns. So this year, organizers decided to push the start of the campaign off for a couple of weeks to measure the difference in impact.
For 2021, nearly 200 groups have designated December 10 to 17 as “Shop Black Week,” a time of supporting Black-owned businesses. Aysha Jackson, SBW’s Lead Coordinator, has indicated that “we believe that every person now recognises the need to support Black-owned businesses.” She encourages consumers to “show your support during the campaign and continue to show your support afterwards.”
SUPPORTING BLACK-OWNED BUSINESSES
“My hope is that the number of supporters continue to increase each year until supporting Black-owned businesses becomes a way of life,” added SBW’s National Director, Carla Tillman.
Everyone making a purchase from a Black-owned business during SBW December 10-17th should #shopblackweek on all social media platforms and let everyone know about any purchases including business names, locations, dates and photos. You can find Black-owned businesses to support by reviewing the SBW Directory here.
A helping hand from corporate America could help to cut the equity gap for minority-owned companies from 333 to 15 years, according to a new study. Click here to read more.
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