The next event organised by achieve Engagement explores the business case for caring with Lorna Borenstein, Founder and CEO of the on-demand wellbeing engagement solution, Grokker; and author of new book titled, It’s Personal: The Business Case for Caring.
The pandemic forced many organisations to elevate the way they cared for employees, putting more emphasis on caring for the whole person. But as we start to imagine what post-pandemic work will look like, it is tempting to think that caring may not be as vital once the threat of the virus has passed. This would be a mistake and could have dire consequences for both employees and an organisation.
Hosted by achieve Engagement’s Chief Content Officer, Jason Lauritsen, this conversation (on 4 November) will help business leaders better understand the context for caring and why now is the time to take a fresh look at the employer/employee relationship. They will also learn why creating a caring environment is a vital corporate strategy; not just because it is the right thing to do, but because it is the smart thing to do.
RESPONSIBLE FORCE FOR GOOD
Additionally, the majority of employees and customers expect their employers to care. In fact, according to a recent survey, around 76% of staff expect their employers to be a responsible ‘force for good’; and every four in five consumers worldwide cite that a company’s credentials in climate change, diversity and inclusion, and ethical business practices heavily influence whether they buy from, or do business with, organisations. So it pays to care.
Consumers are also no longer comfortable with just taking the word of companies that they have previously purchased from. In fact, around two thirds of consumers say they will consider demanding data-backed evidence from organisations to prove they are making positive contributions in climate change, diversity and inclusion, and ethical and sustainable business practices. Click here to read more, and here to register for the event.
Sign up for our newsletter
