For the 15th consecutive year, the Coors Light Líderes programme will help Latino non-profit leaders and volunteers conquer mountains.
The beer company said it will help five remarkable Latino change makers empower their communities by awarding $10,000 grants for their non-profit organisation. Winners selected as “Líderes” (leaders) will also receive access to the Change Makers Alumni Network.
For 15 years, the programme has emboldened Latino trailblazers who, through their innovative leadership initiatives, have a transformational impact on the communities they serve, achieve personal and professional success; and serve as role models for the next generation of Latino leaders.
LIKE-MINDED LEADERS CONQUERING MOUNTAINS
“Lack of funding and resources create a steep climb for the Latino non-profit leaders and volunteers who work tirelessly for the betterment of their communities,” stated Kayla Garcia, Manager of Community Affairs for Molson Coors. “We want them to know that Coors Light is here to help them. We’re committed to recognise Latino leaders for their community impact; and continue to assist them in achieving great things for years to come.”
Conquering mountains also offers these leaders the opportunity to collaborate with like-minded leaders who share the passion of helping the community. To help grant recipients find more opportunities to network, learn and grow, Coors Light Líderes will also be welcomed into to the Change Maker network; a place where leaders can connect and collaborate with more than 140 like-minded trailblazers.
To apply, individuals can nominate others or themselves by filling out a simple form about the nominee’s impact in the community and the non-profit organisation they represent. Nominees must be of Hispanic or Latino descent, be aged between 21 and 39 and actively associated with a 501(c)(3) non-profit organisation that impacts the Latino community. Non-profits and leaders across the US and Puerto Rico have until 21 September to submit nominations for the Coors Light Líderes programme. Recipients will be announced on 13 October and honoured at a winners’ celebration in March 2022. Visit CoorsLightLideres.com for more information on the programme and full eligibility criteria.
CELEBRATING DIVERSITY
Since Coors Light Líderes programme launched in 2006, 14 Latino nonprofit organisations have been awarded more than $350,000 in grants. This is one of many programmes, the brand and its parent company execute to empower diverse drinkers.
In 2020, Molson Coors launched Project Justice, a programme dedicated to the empowerment, equity, community building and justice for BIPOC organisations. Since the launch, $3 million has been donated to BIPOC serving organisations across the US and Canada. In addition, Coors Light has a long history of empowering Black students by donating to HBCUs and raising funds for LGBTQ non-profits through the Tap Into Change programme.