KIND illuminates NY City with rainbow lights for Pride Month

As Pride Month activities officially return across the globe, KIND Healthy Snacks honoured the LGBTQ+ community with its second annual rainbow light display in New York City.

The lights illuminated NY city’s skyline yesterday evening (on 23 June 2021). The event will be repeated again this evening (24 June), near The Stonewall Inn, birthplace of the Gay Rights Movement. For those unable to attend the light display, KIND invites people from across the US to join the company in its support of the LGBTQ+ community by texting “Pride” to 1-833-623-KIND. For every text message received by 1 July, KIND will donate $1 to its long-standing partner, the Ali Forney Center (AFC), the nation’s largest non-profit organisation aiding homeless LGTBQ+ youth, with a maximum donation of $10,000; in addition to a $50,000 donation being made by the company to aid the AFC’s healthcare and shelter services.

“KIND continues to be an integral partner to the Ali Forney Center in furthering our mission to protect LGBTQ+ youths from the harms of homelessness and empower them with the tools needed to live independently,” said  Alexander Roque, President and Executive Director of the Ali Forney Center. “We’re excited to have the opportunity to spotlight our community in such a beautiful way; while furthering aid to those most vulnerable.”

BRIGHTER EQUAL & INCLUSIVE WORLD

“KIND is proud to honour the LGBTQ+ community as we continue to work together to build a brighter world that is equal, inclusive and equitable for us all,” added Keysha Bell-Brown, Diversity, Equity & Inclusion Chair at KIND.  “With our rainbow lights, we recognise the many people across the country that represent these values.”

In conjunction with the light tribute and its donation text messaging programme, KIND will continue its support of the AFC by featuring information about the AFC; and the colours of the Pride flag on its KIND PRIDE Bar packaging. The KIND PRIDE Bar is available in one flavour, Dark Chocolate Nuts & Sea Salt; and sold online, as well as in-store at while supplies last. 

FORCE FOR GOOD

Since its inception in 2004, KIND has championed kindness as a transformative force for good; it encourages people to step out of their comfort zones, connect in authentic ways and elevate communities that haven’t received their fair share of kindness. KIND’s celebration of the LGBTQ+ community, including its third annual, special-edition KIND PRIDE Bar, is part of its KIND Snack & Give Back Project; a multi-year programme that builds upon KIND’s mission to inspire kindness and empathy.  

Check out what other companies are doing to celebrate Pride Month this year, by clicking here. Examples include:

• Italian Vineyard Cantina Goccia launches limited edition wine capsule collection in the world’s first paper bottles to celebrate Pride 2021.
• Mastercard expands True Name card feature across the globe, empowering LGBT+ customers to display their preferred name on bank cards; and protecting the transgender and non-binary communities from discrimination.   
• Retail giant H&M launches new “Beyond the Rainbow” campaign in support of the LGBTQIA+ community and Pride 2021. 
• Kellogg Company & GLAAD unveil their latest collaboration, Together With Pride cereal; to celebrate the importance of ensuring a place at the table for everyone.
• GUESS Watches launches a new colourful rainbow-themed collection to support Pride month with The Trevor Project; the world’s largest suicide prevention and crisis intervention organisation for LGBTQ young people.