Video gaming company Ubisoft has named Raashi Sikka as VP Global Diversity & Inclusion.
Sikka will begin her new appointment on 1st February 2021. Working with the group’s global leadership, Sikka will have an explicit and broad mandate to lead and implement changes that touch on key areas of Ubisoft’s operations and its business.
She will champion, promote and develop inclusion strategies and diversity initiatives across the group’s global footprint and within all functions. Her role will be key to strengthen the company’s culture, and improve diversity and inclusion efforts both internally and throughout the entire videogame industry, confirmed the company.
PROMOTING DIVERSITY & EQUITY GLOBALLY
While her role is designed to be flexible and broad, a major focus for Sikka will be the coordination and oversight of strategic planning for the design and implementation of various programmes that seek to promote diversity and equity among Ubisoft’s employees globally. Reporting directly to Ubisoft’s Co-Founder and CEO Yves Guillemot, Sikka will establish and implement a comprehensive D&I roadmap to enrich and support the company culture at all levels, from human resources to editorial and game development, community and marketing.
Commenting on the appointment, Guillemot, stated: “Raashi’s experience in helping elevate diversity and inclusion strategies on an international scale will be a key in helping us move our workplace culture forward. We are committed to making Ubisoft a more inclusive and diverse company. With Raashi’s counsel, insight and vision, and the involvement of the company’s management and all Ubisoft team members, I am confident that Ubisoft can take its place at the forefront of Diversity and Inclusion in our industry and also play our part in the broader corporate world.”
PROMOTING DIVERSITY & INCLUSION
“I am eager to start my new role at Ubisoft, and embrace this opportunity to partner with colleagues throughout the company in all matters of diversity, equity and inclusion,” stated Sikka. “A primary focus coming in will be to carefully listen to all voices that want to participate in improving Ubisoft’s values and culture, and I will count on the support of every Ubisoft team member to move the company forward.”
Sikka believes “video games have the power to promote the values of diversity and inclusion”. “I hope my work will help reinforce this and ensure the content created at Ubisoft is reflective of the different backgrounds, cultures, identities and stories the teams bring to work each day. Ubisoft’s leadership has demonstrated a real commitment to this, and I am excited about what we can achieve together,” she added.
DIVERSITY & INCLUSION EXPERTISE
Sikka previously served as Head of Diversity and Inclusion across the EMEA and APAC regions at Uber, as well as globally for the Uber Eats business. As a founding D&I team member globally, Sikka established Diversity & Inclusion as a business imperative at Uber and a key function within the People Leadership and Regional Leadership Teams. She contributed to build, launch and operationalise a D&I strategy to reflect the needs of the business/regions supported, leading to a year on year increase in gender representation, change in discourse and dialogue within the company and increase in engagement.
Sikka joined Uber in 2013 and was a founding member of Uber India, being the first employee on the ground in New Delhi. She was part of the launch team for Uber Bangalore and New Delhi. An Indian national, Sikka started her career as a TV and show producer, for NDTV and Wizcraft, India’s leading news channel and one of India’s leading Communications & Entertainment Company respectively. Additionally, she is the co-founder of The Inclusion Company, a boutique D&I consulting firm and also serves as an advisor to a seed stage venture capital fund called Capital T.