Gen Z & Hispanic/Black parents quit disrespectful brands

Gen Z and Hispanic and Black parents will walk away from offensive and disrespectful brands, especially those that offend any racial group, according to a new survey.  The research carried out by Culture Marketing Council: The Voice of Hispanic Marketing (CMC), reveals that brands and companies must think beyond price, and focus more on “cultural literacy … Continue reading Gen Z & Hispanic/Black parents quit disrespectful brands