Inclusive advertising leads to increased sales, confirms VAB

Inclusive advertising campaigns with messages tied to diversity and inclusion (D&I) lead to increased sales and business success, confirmed VAB. D&I must be an essential part of marketing strategy for successful brand outcomes, according to the insights-driven agency’s latest study. The study involving analysis of hundreds of advertising campaigns and 3,300 commercials from 50 brands across multiple categories spanning … Continue reading Inclusive advertising leads to increased sales, confirms VAB