Latest data reveals that there has been a global spike in searches for diversity and inclusion (D&I) roles. The search for D&I managers has rocketed by 200% since 2004, according to a study carried out by Instant Offices. In fact, in the last decade alone, searches for D&I positions have jumped by 122%.
These findings back up research carried out by The CV Squad and Glassdoor. According to The CV Squad, the number of CVs submitted to their free review service which includes the term ‘diversity and inclusion’ have increased by around 20% in the last 12 months, “which is a good indication of an increase in job-seekers looking to fill these roles”, noted Instant Offices.
INCREASE IN ONLINE D&I JOB POSTINGS
Glassdoor also predicted that there will be a wave of hiring for leaders and managers in 2020 who are capable of driving more diversity and inclusion in their workplace. In fact, between August 2018 and August 2019, online job postings for D&I roles soared. Glassdoor saw a 30% rise in the US and a massive 106% rise in the UK. Searches by job-seekers are up by 35% in the US and 19% in the UK. These roles include D&I Directors, D&I Programme Managers, D&I Consultants and Diversity Officers, to name a few.
RISING IMPORTANCE OF D&I
In recent years, staff – young and old – have been waking up to the importance of D&I, noted Instant Offices: “Reports show that the majority of people across all markets, age groups and incomes say they must be able to trust a brand to do what is right.” This belief is shared by:
- 81% of the 18-34 age group
- 81% of the 35-54 age group
- 79% of the 55+ age group
- 81% of the UK market
- 83% of the US market
- 85% of the Indian market
- 88% of the Chinese market
- 80% of the bottom 25% income group
- 81% of the mid 50% income group
- 81% of the top 25% income group
BELIEF-DRIVEN BUYING
The number of consumers making their purchasing decisions based on personal beliefs and values has risen significantly, with “belief-driven buying” becoming the new normal, added Instant Offices. A recent Edelman report on brands and trust shows that 69% of consumers want to support brands that express their values, and are more likely to trust brands that are more committed to being involved in societal issues.
According to the report, 53% of buyers believe that every brand has a responsibility to get involved in at least one social issue. In fact, around 56% say that too many brands are “trustwashing” – in other words “using societal issues to sell more of their product, rather than backing up their message with tangible action”. So, 49% of consumers want brands to do more to address and solve social issues than the government.
TIPS FOR MORE DIVERSITY
“Social responsibility benefits employers and employees alike, and if the latest stats are anything to go by, it’s likely to see more and more companies catering to belief-driven buyers in the years to come,” explained Instant Offices.
So how can companies become more diverse? Instant Offices offers four tips:
- Ensure you have a diverse pool of candidates when interviewing for positions at your organisation.
- Encourage conversations around diversity and look for ways to address a lack of diversity in your company.
- Work towards creating a workplace culture where people from all backgrounds feel comfortable and safe.
- Look for ways to partner with other companies that are known for diverse leadership.
Click here for more information about the report.
Sign up for our newsletter
