According to Brands with Values’ MD, Adrian Walcott, focusing on ‘connecting’ values will have a bigger impact on inclusion. To help find out what these shared values are industry-wide, Walcott’s agency is running the first Creative Industries Culture Index, in partnership with Campaign and Oystercatchers.
The Index will provide the creative industry with ‘game-changing’ findings based on individuals’ motivations, desires and observations around the current culture, with insights into how to reset the culture to help create a more ‘inclusive and happier workplace for all’, which in turn will generate greater productivity, says Walcott.
“Achieving real inclusion is not about tactical exercises that embrace differences, but about fundamental culture change,” notes Walcott. “If organisations can figure out what values connect their staff, they are more likely to improve inclusion.”
‘FIRST-OF-ITS-KIND’ BENCHMARK
Walcott believes the key to inclusion is about finding out what makes us the same in terms of what drives us as individuals, what our shared views of the workplace are, as well as what our shared desires are, because those values ‘will have the biggest impact on inclusion in the future’.
So, if you’re in the creative, communications or marketing industry, looking to improve inclusion and representation at your firm, take the anonymous ‘first-of-its-kind’ benchmarking survey to help create this Index. It will just take around eight minutes to complete, and everyone who participates will receive a complimentary copy of the Creative Industries Culture Index, confirms Walcott. The survey closes on 13th December 2019, and the results will be revealed in January 2020.
Click here to take the survey.
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