Ferrero brand CRUNCH bar has joined forces with DonorsChoose.org to fund classroom projects that support inclusion, diversity and multiculturalism.
The chocolate brand confirmed it will match consumer donations raised on DonorsChoose.org, up to $175,000. The campaign kicked off in time for Giving Tuesday yesterday. Last year, CRUNCH donated $142,000 to DonorsChoose, an online charity that makes it easy to help a classroom in need, as part of its mission, which ‘celebrates Americans of all generations and the spirit of inclusivity’.
“The CRUNCH brand is proud to once again reinforce the beliefs of CRUNCH Generation through its collaboration with DonorsChoose,” commented Silvia Borla, Vice President of Marketing, Ferrero Chocolate Brands at Ferrero North America. “By encouraging the spirit of inclusivity among consumers through the donation of much needed financial resources in classrooms, CRUNCH is helping to better create equal opportunities in education everywhere and empower future generations.”
D&I DEDICATION
Past projects funded by CRUNCH through DonorsChoose have helped more than 59,000 students in 490 schools, according to the chocolate brand.
“We’re grateful for the continued support of CRUNCH and their dedication to diversity and inclusion in the classroom,” said Charles Best, Founder of DonorsChoose. “Teachers are always looking for opportunities to help students feel represented in their learning, and CRUNCH is bringing those opportunities to life in hundreds of classrooms across the country.”
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