Culture Amp launches free D&I Starter Kit, worldwide

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People analytics platform Culture Amp has announced the launch of a free Diversity and Inclusion (D&I) Starter Kit for companies of all sizes, worldwide. The kit enables firms to collect insightful feedback from their employees to better understand diverse/under-represented groups in their organisation, and use that knowledge to create ‘positive change’ through ‘meaningful and measurable actions’.

The Starter Kit comprises a ‘proven’ template to collect employee feedback, ‘on-demand’ training, as well as recommendations to help drive D&I change. It also includes Culture Amp’s 2019 Workplace Diversity, Inclusion & Intersectionality Report, which unveils what employees worldwide think about D&I efforts within their organisations.

Culture Amp Co-founder and CEO, Didier Elzinga, said he created this complete toolkit to “improve the world of work”. “Making our tools and best practices freely available will help countless organisations to begin or continue on their journeys towards being a better and more inclusive workplace,” he stated.

Didier Elzinga, Co-founder and CEO of Culture Amp.

KEY FINDINGS

This year’s 2019 Workplace Diversity, Inclusion & Intersectionality Report, provides key insights into diversity by generation, employee experience by demographics, and the importance of intersectionality. The report found that the male perspective continues to hold more weight in business decision-making. Although companies are increasingly focusing on D&I, the employee experience is far from equal, and continues to be dominated by straight white men, who continue to have more impact in decision-making, share of voice and advancement opportunities by a staggering margin.

The research reveals that only 44% of Black women and 43% of Latin women feel included in the decision-making process at work, compared to 69% of white men. Around 60% of Black and Latin women say they can voice their opinion without negative consequences, and only 54% of Black women believe they have an equal opportunity to succeed.

Source: Findings on voice, fairness and decision-making from Culture Amp’s 2019 Workplace Diversity, Inclusion & Intersectionality Report.

INCREASING DIVERSITY

The report found ‘little consistency’ globally in terms of how data around race, ethnicity, parenting status or disability is collected or measured. It revealed that Europe-based organisations dealing with varying language, terminology and regulatory issues are less likely to be gathering the same breadth/depth of diversity data as US-based companies. Although Europe also faces important D&I issues, the continent’s ‘sample set is somewhat more culturally homogenous’, according to the research.

Nevertheless, business leaders on both continents are becoming increasingly focused on D&I, confirmed Culture Amp. Changing global demographics and the resulting shifts in workforce diversity means that D&I matters are rising fast up the corporate agenda.

DEMOGRAPHIC TRENDS

The research also reveals that Gen Z is now the largest group entering the workforce and it’s also set to become the most diverse group in the workplace, both in terms of demographics and intersectionality. Younger people are more likely to identify as LGBTQ upon entering the workforce than any other age group, said Culture Amp.

Census data from Australia, the UK and the US also indicate that there is increasing racial diversity amongst young people today, with more people entering the workforce coming from mixed-race backgrounds. In the UK alone, ethnic minorities will comprise 35-40% of the population by 2061. So employers must be able to understand how such demographic trends will impact them, and find ways to tap into an increasingly diverse workforce.

Culture Amp’s research highlights that understanding the ‘intersectional makeup of your workforce population’ and measuring how employees of differing identities experience work every day, will help to create an engaging environment where they feel they belong.

The D&I Starter Kit includes Culture Amp’s 2019 Workplace Diversity, Inclusion & Intersectionality Report.

MAKING SENSE OF DATA

“Culture Amp helps us make sense of the data and where to best focus our efforts going forward,” commented Yvonne Agyei, Chief People Officer of GoCardless. Her ambition is to “look beyond pure demographics and truly understand the depth of backgrounds and experiences our people contribute,” she added.

In fact, Culture Amp has already helped companies like Autotrader to turn ‘insight’ from its people into ‘action that fosters inclusion’. “We have utilised data not only to monitor the progress of our D&I strategy, but to re-shape it and achieve better results,” confirmed Autotrader’s Head of People and Culture, Christos Tsaprounis.

Click here to access Culture Amp’s free D&I Starter Kit.

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