Diversity in film ‘vital’ for box office success, confirms Movio

Diverse representation in film and cinema is vital for box office success, according to film industry marketing & data firm, Movio. Its latest White Paper, The Diversity Demand: Securing the Future of Moviegoing, confirms “that diverse representation in film is vital to drive attendance from underrepresented groups, if the industry is to secure the future of cinema”. The … Continue reading Diversity in film ‘vital’ for box office success, confirms Movio